What’s it take to make your next trade show experience profitable? We talked about an attention grabbing, accessible booth display… now let’s talk about what’s next.
Dress appropriately for the audience… If you’re hoping to do business with medical doctors, look like you’re audience, dress in slacks, dress shirts and ties. If your audience is in the action sports market, shorts and camp shirts work.
People like doing business with friendly, nice people. Smile, look your prospects in the eye and do more listening than talking.
Don’t stand behind barriers such as tables and displays. Be out in front, mingling with the audience. Smile, smile and smile more. Stay within their comfort zone when they’re talking. Look relaxed but confident.
All these things are subconscious cues that you’re ready to do business, able to do business and willing to accommodate.
Trade Show Displays, Portable Trade Show Display & Exhibit Booths