Small exhibits can also be mighty lead-generating tools, capable of scoring just as many badge scans and as much awareness as exhibits several times their size. And when it comes to driving traffic, success is less about the size of your booth, and all about what you do with it. If you can find something, anything, to make your small exhibit stand out from the crowd — be it a unique activity, a can’t-miss giveaway strategy, or a truly fascinating exhibit design — a little-league booth can generate some major-league results.
To prove that bigger isn’t always better, EXHIBITOR found five successful small exhibits, each one of which has some kind of “it”-factor element that exponentially increased its show-floor presence. These baby booths also prove that you don’t need a biggie-sized budget to score super-sized results. You just need a little space — and a big idea.
View Exhibitor Magazine – Article: “Small-Booth Success” By Linda Armstrong, January 2013 VOL 32 Number 1
Trade Show Displays, Portable Trade Show Display & Exhibit Booths