How to get the most out of your small booth, and make it pay off.
You are planning to exhibit at an upcoming trade show, using a 10′ x 10′ booth, and you want to maximize its effectiveness. It’s understood that not every company can, nor desires, to use a larger booth to promote or sell its products and services at trade shows. Yet, every company wants their trade show efforts to be successful. When working with a 10′ x 10′ exhibit area, you don’t have a lot of room for any “extras,” so be certain that what you include meets the needs or wants of your audience. This includes your booth staff.
You should only include two booth staff members in a 10′ x 10′ booth and your staff needs to be very knowledgeable about your products and services.
Be sure to have the correct staff that can relate to the needs of your audience.
For instance, let’s say you are selling LED digital signage. Will your audience be the office personnel that will operate the system from their desk computer, or will the audience be the administrators, facility managers, etc.? The office personnel will most likely want to know about the ease of changing messages, and while this is important to the facility managers, they may be more concerned about the installation procedures and the mounting and wiring specifications.
Be sure to have booth staff members that can address the concerns of your audience at each specific show.
View Sign & Digital Graphics magazine – Article: “Trade Show Perspectives” Maximizing Your 10′ x 10′ Trade Show Booth by Don Woodard Saturday, December 1, 2012″