Five Steps to Successful Signage

Five Steps to Successful Signage by Lena Valenty
According to graphic-design guru Milton Glaser, “To design is to communicate clearly by whatever means you can control or master.” Simple enough. So why, then, are so many exhibit graphics unappealing, cluttered, and ineffective? Turns out, the key to successful graphics isn’t just pretty pictures. You also need a basic understanding of hierarchy, color theory, fonts, and density. After all, a picture may be worth a thousand words, but that means nothing unless those words communicate your key message. With that in mind, here are five steps that will lead to exhibit graphics that work.
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