“Hello Larry, I am starting a small business on a tight budget.  I plan to display my business at fairs, trade shows, and other venues.  Is there a way to  develop an effective trade show exhibit over time?
Thanks,
Cindy Fletcher”
Absolutely Cindy!  You have come to the right place too.  We have extensive experience advising businesses like yours.  Our experience indicates you will likely begin by having a table at fairs and gatherings rather than jumping into a major exhibition.  If so, you can start with a nice looking table cover and a professionally designed retractable banner.

Budget Friendly Retractable Banner
Budget Friendly Retractable Banner

The retractable banner is an extremely versatile display, and is an excellent place to spend your first trade show display dollar.  If you are not familiar with the term retractable banner I will explain.
Retractable banners can be assembled in less than a minute and disassembled just as easily. A well designed retractable banner can make a very big statement for a small investment.

Retractable banners work a little like the age old home movie screen.   Retractable banners roll out of a housing at the bottom of the unit and hook to the top of a rod that telescopes upward.  The housing usually contains a spring mechanism that draws the banner back into the housing when you are done.
The banner that displays your message to the world is usually about 2′ to 3′ feet wide by 6′ to 7′ tall and is made of a durable poly or vinyl material. We print your message and design using a 4 color printing process to ensure that it will look great show after show.   A clever designer can help you create a banner that works when fully extended, and also when partially extended so you can set it up on the floor, or a table top with excellent results.
YouHuge offers a wide assortment of retractable displays beginning with the budget friendly model pictured above on up to our youHUGE Expand MediaScreen 2 Double-Sided Indoor Display.  For the environmentally conscious business owner, we offer an eco-friendly choice that is made from 90% renewable resources with a low impact agro-forestry product that offers a natural choice to the increasing “green orientation” of business.
Cindy, I hope this helps to answer your question.  We cordially invite you to call me at youHuge.com for more great ideas on how to assemble your trade show presence over time.
Sincerely,
Larry Ehrlich,
www.youHuge.com

866.652.6126

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